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Title:Hey look at me: The effect of giving circles on giving PDF Logo
Authors:Karlan, Dean
McConnell, Margaret A.
Issue Date:2012
Series/Report no.:Discussion Paper, Economic Growth Center 1006
Abstract:Theories abound for why individuals give to charity. We conduct a field experiment with donors to a Yale University service club to test the impact of a promise of public recognition on giving. Some may claim that they respond to an offer of public recognition not to improve their social standing, but rather to motivate others to give. To tease apart these two theories, we conduct a laboratory experiment with undergraduates, and find no evidence to support the alternative, altruistic motivation. We conclude that charitable gifts increase in response to the promise of public recognition primarily because of individuals' desire to improve their social image.
Subjects:prosocial behavior
experiments
voluntary contributions
social image
JEL:D64
C90
L30
Document Type:Working Paper
Appears in Collections:Center Discussion Papers, Economic Growth Center (EGC), Yale University

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