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Erscheinungsjahr: 
2011
Schriftenreihe/Nr.: 
Jena Economic Research Papers No. 2011,015
Verlag: 
Friedrich Schiller University Jena and Max Planck Institute of Economics, Jena
Zusammenfassung: 
This paper deals with the role of reciprocation in the formation of individuals' social networks, that is to what extent initiating a relation brings about its reciprocation. Following the activity of a panel of bloggers over more than a year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We adapt a standard capital investment model to study the effect of reciprocation on the building of social capital. Results of our analysis confirm that activity and reciprocation both play a role in the dynamics of social media.
Schlagwörter: 
bloggers
friendship
livejournal
media
panel data
reciprocation
reciprocity
social capital
social media
social networks
JEL: 
C33
D85
L82
Dokumentart: 
Working Paper

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