Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/56925
Authors: 
Gaudeul, Alexia
Giannetti, Caterina
Year of Publication: 
2011
Series/Report no.: 
Jena economic research papers 2011,015
Abstract: 
This paper deals with the role of reciprocation in the formation of individuals' social networks, that is to what extent initiating a relation brings about its reciprocation. Following the activity of a panel of bloggers over more than a year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We adapt a standard capital investment model to study the effect of reciprocation on the building of social capital. Results of our analysis confirm that activity and reciprocation both play a role in the dynamics of social media.
Subjects: 
bloggers
friendship
livejournal
media
panel data
reciprocation
reciprocity
social capital
social media
social networks
JEL: 
C33
D85
L82
Document Type: 
Working Paper

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