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Title:Do more expensive wines taste better? Evidence from a large sample of blind tastings PDF Logo
Authors:Goldstein, Robin
Almenberg, Johan
Dreber, Anna
Emerson, John W.
Herschkowitsch, Alexis
Katzy, Jacob
Issue Date:2008
Series/Report no.:SSE/EFI Working Paper Series in Economics and Finance 700
Abstract:Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find indications of a positive, or at any rate non-negative, correlation. Our results are robust to the inclusion of individual fixed effects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical significance is improved even further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.
Subjects:Wine
price/quality relation
expertise
JEL:L15
L66
M30
Q13
Document Type:Working Paper
Appears in Collections:SSE/EFI Working Paper Series in Economics and Finance, EFI - The Economic Research Institute, Stockholm School of Economics

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