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dc.contributor.authorEstrella Ramón, Antonia Mariaen
dc.contributor.authorJiménez Castillo, Daviden
dc.contributor.authorRuiz Real, José Luisen
dc.contributor.authorSánchez Pérez, Manuelen
dc.date.accessioned2012-01-11-
dc.date.accessioned2012-01-11T17:23:41Z-
dc.date.available2012-01-11T17:23:41Z-
dc.date.issued2012-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v18|h1|nElsevier|lAmsterdam|y2012|p87-99en
dc.identifier.pidoi:10.1016/S1135-2523(12)60062-8en
dc.identifier.urihttp://hdl.handle.net/10419/54658-
dc.description.abstractThis research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelF13en
dc.subject.jelF14en
dc.subject.ddc330en
dc.subject.keywordinternationalizationen
dc.subject.keywordcompetitive advantageen
dc.subject.keywordexport intensityen
dc.subject.keywordagrifooden
dc.title¿Cómo compiten las pymes en los mercados internacionales? Análisis de un clúster local con vocación exportadora-
dc.typeArticleen
dc.identifier.ppn682740179en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume18en
econstor.citation.issue1en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2012en
econstor.citation.startpage87en
econstor.citation.endpage99en

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