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dc.contributor.authorApil, Ali Rýzaen
dc.date.accessioned2012-01-11T16:57:51Z-
dc.date.available2012-01-11T16:57:51Z-
dc.date.issued2006-
dc.identifier.citation|aIBSU Scientific Journal (IBSUSJ)|c1512-3731|v1|h1|nInternational Black Sea University|lTbilisi|y2006|p22-38en
dc.identifier.urihttp://hdl.handle.net/10419/54615-
dc.description.abstractThe research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region. In the consequences of radical reforms to adopt free market system, consumers are exposed to a large variations of imported products more than ever before. Lack of consumer experience of particular products and inadequate product information and their producers resulted in the perception of the product's country-of-origin (COO) as the most important cue to assess the quality. This study analyses approaches toward foreign products, country of origin effect and the ethnocentric behavior of consumers of the selected countries. The study is a literature review of related studies in Azerbaijan, Bulgaria, Georgia, Russia and Turkey.en
dc.language.isoengen
dc.publisher|aInternational Black Sea University |cTbilisien
dc.subject.ddc330en
dc.subject.keywordConsumer Behavioren
dc.subject.keywordCountry of Originen
dc.subject.keywordEthnocentrismen
dc.subject.keywordDeveloping Countriesen
dc.subject.keywordInternational Marketingen
dc.subject.keywordBSECen
dc.subject.keywordAzerbaijanen
dc.subject.keywordBulgariaen
dc.subject.keywordGeorgiaen
dc.subject.keywordRussiaen
dc.subject.keywordTurkeyen
dc.titleForeign product perceptions and country of origin analysis across Black Sea: Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey-
dc.typeArticleen
dc.identifier.ppn644127406en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleIBSU Scientific Journal (IBSUSJ)en
econstor.citation.issn1512-3731en
econstor.citation.volume1en
econstor.citation.issue1en
econstor.citation.publisherInternational Black Sea Universityen
econstor.citation.publisherplaceTbilisien
econstor.citation.year2006en
econstor.citation.startpage22en
econstor.citation.endpage38en

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