Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54554 
Erscheinungsjahr: 
2011
Quellenangabe: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 17 [Issue:] 3 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2011 [Pages:] 127-149
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from the hotels' and guests' points of view focusing on a new marketing strategy named Integrated Marketing Communications (IMC), advancements in Information and Communication Technology (ICT), and loyalty. The findings show a high degree of IMC and ICT implementation and moderate degree of development of loyalty programs in hotels. Moreover, they confirm a positive influence of ICT on IMC implementation, as well as a positive impact of IMC on loyalty.
Schlagwörter: 
high-quality hotels
Croatia
integrated marketing communications
information and communication technology
loyalty.
JEL: 
M10
M31
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by-nc-nd Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
344.2 kB





Publikationen in EconStor sind urheberrechtlich geschützt.