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dc.contributor.authorOtero Neira, M. C.en
dc.contributor.authorVarela Neira, M. C.en
dc.date.accessioned2011-07-12-
dc.date.accessioned2012-01-10T14:09:30Z-
dc.date.available2012-01-10T14:09:30Z-
dc.date.issued2008-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v14|h1|nElsevier|lAmsterdam|y2008|p33-50en
dc.identifier.pidoi:10.1016/S1135-2523(12)60010-0en
dc.identifier.urihttp://hdl.handle.net/10419/54457-
dc.description.abstractThe dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy can not be analyzed without considering the responses, or reactions, of other companies in the industry. The line of research based on the action-reaction dynamics implies that the probability that rival companies respond to a competitive attack is influenced by the characteristics of: the action itself as well as those of the initiating company. The action-reaction model allows us justify theoretically a series of hypothesis which link the characteristics of a competitive action with the number of companies responding to such action. Afterwards, we will empirically check this hypothesis -using multivariate analysis- with data obtained from the responses of a survey mailed to the Marketing managers of Spanish Companies.en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.ddc330en
dc.subject.keywordrivalryen
dc.subject.keywordcompetitive interactionen
dc.subject.keywordcompetitive behavioren
dc.subject.keywordcompetitive orientationen
dc.subject.keywordaction-reaction dichotomyen
dc.titleInfluencia en las reacciones competitiv de las características de la acción y del liderazgao de la empresa-
dc.typeArticleen
dc.identifier.ppn66399716Xen
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume14en
econstor.citation.issue1en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2008en
econstor.citation.startpage33en
econstor.citation.endpage50en

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