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dc.contributor.authorLin, Trisha T. C.en
dc.date.accessioned2011-11-25T15:21:01Z-
dc.date.available2011-11-25T15:21:01Z-
dc.date.issued2011-
dc.identifier.urihttp://hdl.handle.net/10419/52325-
dc.description.abstractThis study examines Singapore's national media blueprint and industry stakeholders' coping strategies in response to multi-screen TV development. The findings show Singapore muti-screen TV development is still at a nascent stage after launching Media Fushion and FutureTV plans in mid 2009. The policymakers play a key role to follow national media blueprint to unify the inter-industry and cross-country collaboration. TV operators and telcos are found to remediate themselves by harnessing the power of internet and mobile technologies for content innovation and distribution. To tackle the complicated convergent issues in multi-screen TV industry, this study proposes to separately regulate the technology-neutral platforms and diverse audiovisual content. It also recommends a pro-innovative policy with the light-touch licensing scheme and loose content regulation to facilitate the development of the next TV.en
dc.language.isoengen
dc.publisher|aInternational Telecommunications Society (ITS) |cCalgaryen
dc.relation.ispartofseries|a8th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Convergence in the Digital Age", Taipei, Taiwan, 26th-28th June, 2011en
dc.subject.ddc330en
dc.subject.keywordthree-screen TVen
dc.subject.keywordmulti-screen TVen
dc.subject.keywordconvergenceen
dc.subject.keywordmedia fusionen
dc.subject.keywordIPTVen
dc.subject.keywordmobile TVen
dc.subject.keywordcross-platformen
dc.subject.keywordTV technologiesen
dc.subject.keywordTV marketen
dc.subject.keywordTV policyen
dc.titleMedia fusion and future TV: Examining multi-screen TV convergence in Singapore-
dc.typeConference Paperen
dc.identifier.ppn672958554en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:itsp11:52325en

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