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Title:Advertising to boost energy efficiency: The power of one campaign and natural gas consumption PDF Logo
Authors:Diffney, Seán
Lyons, Seán
Valeri, Laura Malaguzzi
Issue Date:2009
Series/Report no.:ESRI working paper 280
Abstract:In this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant effect on natural gas consumption. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased self-reported interest in energy efficiency and awareness of behaviours that curb natural gas consumption. However we do not find any positive effect of the campaign on self-reported energy-saving behaviours.
Subjects:energy efficiency policy
advertising
Ireland
natural gas
JEL:Q48
Q41
Document Type:Working Paper
Appears in Collections:ESRI Working Papers, The Economic and Social Research Institute (ESRI)

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