Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/49186 
Erscheinungsjahr: 
2010
Quellenangabe: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 1 [Issue:] 1 [Publisher:] University of Tourism and Management [Place:] Skopje [Year:] 2010 [Pages:] 53-60
Verlag: 
University of Tourism and Management, Skopje
Zusammenfassung: 
Marketing concept is widely applied in the contemporary conditions of business operations at the tourist market. However traditional marketing concept is more and more subjected to essential changes, firstly through strategic orientation of tourist companies and tourist destinations which are focused at developing relationships with potentional consumers as well as at maintaining and improving relationships with active consumers and stakeholders at the market.This paper is dealing with pointing out essential differences between traditional and relationship marketing, as well as analysing fields of activities in which key changes towards need for relationship marketing implementation are taking place and will take place.
Schlagwörter: 
relationship marketing
consumer loyality
quality
satisfaction
benefits
Dokumentart: 
Article

Datei(en):
Datei
Größe
61.64 kB





Publikationen in EconStor sind urheberrechtlich geschützt.