Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/49180
Authors: 
Quian, Shan
Year of Publication: 
2010
Citation: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 1 [Year:] 2010 [Issue:] 1 [Pages:] 99-106
Abstract: 
Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.
Subjects: 
tourism
marketing
government
strategic behavior
Document Type: 
Article
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