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dc.contributor.authorCaro Encalada, Manuelen
dc.contributor.authorVela Sosa, Raúlen
dc.contributor.authorLeyva Morales, Carlosen
dc.date.accessioned2010-06-17-
dc.date.accessioned2010-12-16T15:55:15Z-
dc.date.available2010-12-16T15:55:15Z-
dc.date.issued2010-
dc.identifier.urihttp://hdl.handle.net/10419/43414-
dc.language.isospaen
dc.publisher|aColegio de Economistas de A Coruña |cA Coruñaen
dc.relation.ispartofseries|aEconomic Analysis Working Papers |x2010,1en
dc.subject.jelM21en
dc.subject.ddc330en
dc.subject.keywordTecnologías de Informaciónen
dc.subject.keywordE-businessen
dc.subject.keywordTurismoen
dc.subject.keywordAgencias de Viajes minoristasen
dc.subject.keywordMéridaen
dc.titleTecnologías de la información y comunicación y competitividad administrativa de agencias de viajes minoristas en Mérida, Yucatán-
dc.type|aWorking Paperen
dc.identifier.ppn62946331Xen
dc.description.abstracttransWe analyze the role played by the e-business in retail travel agencies in Merida, Yucatan, and its components and impact, focusing on competitive sale of tourist products made by these agencies. Virtual agencies in Mexico still need a real link with their customers and this is only achieved through traditional travel agents. That in the case of retail travel agencies in Merida, e-Business is fulfilling the function of serving as a means of connectivity between users and servers of tourist products, but not with the functions of: connecting the value chain among these businesses, their suppliers, partners and customers, to reduce their costs, nor to penetrate market segments or niches profitable for them. That these agencies in a number of cases, do not have the necessary resources in e-business or have failed to apply them to gain a competitive advantage over their competitors. And, since the chances of these companies are limited by the current strength of resources and capabilities (median availability of a website, little or no staff training, lack of skills and knowledge of staff, among others), it is not possible to implement them a competitive strategy.en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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