Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/38621 
Erscheinungsjahr: 
2004
Schriftenreihe/Nr.: 
FE Working Paper No. 0404
Verlag: 
Kiel University, Department of Food Economics and Consumption Studies, Kiel
Zusammenfassung: 
This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers.
Schlagwörter: 
organic products
premium products
private label
retailing
Dokumentart: 
Working Paper

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