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Title:Sales force impact on B-to-B brand equity: Conceptual framework and empirical test PDF Logo
Authors:Baumgarth, Carsten
Binckebanck, Lars
Issue Date:2010
Series/Report no.:Arbeitspapiere der Nordakademie 2010-07
Document Type:Working Paper
Appears in Collections:Arbeitspapiere der Nordakademie, Hochschule der Wirtschaft

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