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dc.contributor.authorKummer, Michael E.en
dc.contributor.authorHackl, Franzen
dc.contributor.authorWinter-Ebmer, Rudolfen
dc.date.accessioned2010-08-11T08:53:20Z-
dc.date.available2010-08-11T08:53:20Z-
dc.date.issued2010-
dc.identifier.urihttp://hdl.handle.net/10419/37316-
dc.description.abstractBasu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site and find results highly compatible with Basu's theory. We can show that price points - in particular prices ending in 9 - are prevalent and have significant impact on consumer demand. Moreover, these price points are sticky; neither the price-setter itself wants to change them neither the rivals do underbid these prices, if they represent the cheapest price on the market.en
dc.language.isoengen
dc.publisher|aVerein für Socialpolitik |cFrankfurt a. M.en
dc.relation.ispartofseries|aBeiträge zur Jahrestagung des Vereins für Socialpolitik 2010: Ökonomie der Familie - Session: Empirical Industrial Organization |xG9-V1en
dc.subject.jelL11en
dc.subject.jelD41en
dc.subject.jelC41en
dc.subject.ddc330en
dc.title99 cent: Price Points in E-Commerce-
dc.typeConference Paperen
dc.identifier.ppn655945741en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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