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Title:Social interactions and the salience of social identity PDF Logo
Authors:McLeish, Kendra N.
Oxoby, Robert J.
Issue Date:2008
Series/Report no.:IZA Discussion Papers 3554
Abstract:In this paper, we explore the effect of identity salience on behavior in a simple social interaction. Specifically, we compare behavior in a ultimatum game across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subjects with no particular identity. We find that subjects are most cooperative in the identity-priming treatment and least cooperative in the distinctiveness-priming treatment. Similarly, subjects reveal the highest demands in the identity-priming treatment and the lowest demands in the distinctiveness-priming treatment. We discuss the implications of these results with respect to literature on organizational identity.
Subjects:Identity
experiments
bargaining
JEL:C92
Persistent Identifier of the first edition:urn:nbn:de:101:1-2008062538
Document Type:Working Paper
Appears in Collections:IZA Discussion Papers, Forschungsinstitut zur Zukunft der Arbeit (IZA)

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