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Title:American idol: evidence of same-race preferences? PDF Logo
Authors:Lee, Jungmin
Issue Date:2006
Series/Report no.:IZA Discussion Papers 1974
Abstract:This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off.
Subjects:customer discrimination
TV viewership
voting
JEL:J15
L82
Document Type:Working Paper
Appears in Collections:IZA Discussion Papers, Forschungsinstitut zur Zukunft der Arbeit (IZA)

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