Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/33512
Authors: 
Lee, Jungmin
Year of Publication: 
2006
Series/Report no.: 
IZA Discussion Papers 1974
Abstract: 
This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off.
Subjects: 
customer discrimination
TV viewership
voting
JEL: 
J15
L82
Document Type: 
Working Paper

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