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dc.contributor.authorHackl, Franzen
dc.contributor.authorKummer, Michael E.en
dc.contributor.authorWinter-Ebmer, Rudolfen
dc.date.accessioned2010-05-07-
dc.date.accessioned2010-05-31T14:41:43Z-
dc.date.available2010-05-31T14:41:43Z-
dc.date.issued2010-
dc.identifier.urihttp://hdl.handle.net/10419/32788-
dc.description.abstractBasu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site and find results highly compatible with Basu's theory. We can show that price points - in particular prices ending in 9 - are prevalent and have significant impact on consumer demand. Moreover, these price points are sticky; neither the price-setter itself wants to change them neither the rivals do underbid these prices, if they represent the cheapest price on the market.en
dc.language.isoengen
dc.publisher|aZentrum für Europäische Wirtschaftsforschung (ZEW) |cMannheimen
dc.relation.ispartofseries|aZEW Discussion Papers |x10-022en
dc.subject.jelL11en
dc.subject.jelD41en
dc.subject.jelC41en
dc.subject.ddc330en
dc.subject.keywordCompetitive Behaviouren
dc.subject.keywordPricing Behaviouren
dc.subject.keywordE-Commerceen
dc.subject.keywordPricing in the Ninesen
dc.subject.keywordFocal Pricingen
dc.subject.stwPreiswettbewerben
dc.subject.stwBetriebliche Preispolitiken
dc.subject.stwKonsumentenverhaltenen
dc.subject.stwE-Businessen
dc.subject.stwÖsterreichen
dc.title99 cent: Price points in e-commerce-
dc.type|aWorking Paperen
dc.identifier.ppn625712935en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:zewdip:10022en

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