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Title:Are NBA fans becoming indifferent to race? Evidence from the 1990s PDF Logo
Authors:Burdekin, Richard C. K.
Hossfeld, Richard T.
Smith, Janet Kiholm
Issue Date:2005
Series/Report no.:Working paper series // Claremont Institute for Economic Policy Studies 2005-06
Abstract:Previous work found the racial composition of NBA teams to be positively correlated with the racial composition of their metropolitan markets in the 1980s.We find continued evidence of this relationship during the 1990s, with accompanying revenue gains from the inclusion of White players on teams located in whiter areas. And, as the number of White players declined significantly throughout the decade, the revenue product of a White player actually increased on the margin. The tendency for top-performing White players in the NBA to locate in cities with larger White populations also is consistent with their higher marginal value in such locations.
Subjects:customer discrimination
race
sports
National Basketball Association
Document Type:Working Paper
Appears in Collections:Claremont Colleges Working Papers in Economics, Department of Economics, Claremont McKenna College

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