Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/25643 
Erscheinungsjahr: 
2007
Schriftenreihe/Nr.: 
Jena Economic Research Papers No. 2007,023
Verlag: 
Friedrich Schiller University Jena and Max Planck Institute of Economics, Jena
Zusammenfassung: 
In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.
Schlagwörter: 
Liability of foreignness
multinational strategy
automotive market
JEL: 
F23
L62
M10
Dokumentart: 
Working Paper

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