Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/24773
Authors: 
Kaiser, Ulrich
Year of Publication: 
2002
Series/Report no.: 
ZEW Discussion Papers 02-33
Abstract: 
Actors on print media markets face two different (and interrelated) demand curves: the demand for copies and the demand for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding of this paper is that competitive concerns regarding recent concentrations in print media industries are likely to be overstated since a print media firms? cover pricing is limited by its feedback on advertising demand.
Subjects: 
print media
advertising
product pricing
JEL: 
L4
D4
Document Type: 
Working Paper

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