Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/23477 
Erscheinungsjahr: 
2001
Schriftenreihe/Nr.: 
Staff Paper No. SP 2001-03
Verlag: 
Cornell University, Charles H. Dyson School of Applied Economics and Management, Ithaca, NY
Zusammenfassung: 
This report compiles the results of several studies focused on the markets for processed apple products. These studies were conducted as part of a multidisciplinary project examining the processing apple industry in the Northeastern United States. The purpose of the studies was to explore the potential for new products and new marketing strategies that might bring innovation to the apple industry. In the global and highly competitive markets in which apple products fight for shelf space and consumer attention, innovation is a critical strategy to ensure success. This report focuses on the collection of data and analysis of market information that might help identify opportunities for innovation.
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Dokumentart: 
Working Paper

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