Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/142323 
Year of Publication: 
2015
Series/Report no.: 
Ilmenau Economics Discussion Papers No. 98
Publisher: 
Technische Universität Ilmenau, Institut für Volkswirtschaftslehre, Ilmenau
Abstract: 
This article examines the economic effect of computer animation movie success by using data from all widely released feature length movies between 2011 and 2014, and all computer animated movies in North America between 1995 and 2014. We show that computer animated movies successfully attract families, parents, children, and teenagers and outperform other major movie genres (e.g., action, com-edy or drama). This research sample also provides initial evidence that, counter to industry thinking in the film business, stardom is not directly associated with movie success.
Subjects: 
motion pictures economics
movie genre
computer animated movies
JEL: 
C31
L10
L82
M21
Document Type: 
Working Paper

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