Browsing All of EconStor by Author Wu, YiLin
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Year of Publication | Title | Author(s) |
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2011 | Brand Reputation and the Cost of Capital: Evidence of Adopting a Brand Name as the Corporate Name | Wu, YiLin |
Year of Publication | Title | Author(s) |
---|---|---|
2011 | Brand Reputation and the Cost of Capital: Evidence of Adopting a Brand Name as the Corporate Name | Wu, YiLin |