Browsing All of EconStor by Author Yang, Jeremy
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
2025 | Influencer marketing unlocked: Understanding the value chains driving the creator economy | Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; Donkers, Bas; Haenlein, Michael; Hofstetter, Reto; Kannan, P. K.; van der Lans, Ralf; Lanz, Andreas; Li, H. Alice; Mayzlin, Dina; Muller, Eitan; Shapira, Daniel; Yang, Jeremy; Zhang, Lingling |