Browsen in EconStor gesamt nach Autor:innen Wright, Len Tiu


Zeige Ergebnisse 1 bis 15 von 15
ErscheinungsjahrTitelAutor:innen
2014How brand personality, brand identification and service quality influence service brand equityLoureiro, Sandra Maria Correia; Lopes, Rui; Kaufmann, Hans Ruediger; Wright, Len Tiu
2015Students’ online purchasing behavior in Malaysia: Understanding online shopping attitudeZendehdel, Marzieh; Paim, Laily Hj; Osman, Syuhaily Bint; Wright, Len Tiu
2015The factors affecting the green brand equity of electronic products: Green marketingDelafrooz, Narges; Goli, Armin; Wright, Len Tiu
2015“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertisingSumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J.; Wright, Len Tiu
2015A quantitative study on the influence of breadth of open innovation on SMEs product-service performance: The moderating effect of type of innovationUduma, Idika Awa; Wali, Andy Fred; Wright, Len Tiu
2015A collection of insurance brands: The story of RSA in IrelandBrophy, Richard; Wright, Len Tiu
2015Marketing a tourism industry in late stage decline: The case of the Isle of ManCanavan, Brendan; Wright, Len Tiu
2016Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative studyWali, Andy Fred; Uduma, Idika Awa; Wright, Len Tiu
2017Consumer social network brand identification and personal branding. How do social network users choose among brand sites?Kucharska, Wioleta; Wright, Len Tiu
2018Testing for consumer preferences of smoked asian sea bass (Barramundi) filet products in HungarySzűcs, István; Tikász, Ildikó Edit; Fehér, Milán; Stündl, László; Wright, Len Tiu
2018Academic research into marketing: Many publications, but little impact?Hughes, Tim; Stone, Merlin; Aravopoulou, Eleni; Wright, Len Tiu; Machtynger, Liz
2019Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalizationGaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther
2020Effect of social identity on the generation of electronic word-of-mouth (eWOM) on FacebookGonzález-Soriano, Franklin Javier; Feldman, Percy Samuel Marquina; Rodríguez-Camacho, Javier Alejandro; Wright, Len Tiu
2021Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfactionDandis, Ala' Omar; Wright, Len Tiu; Wallace-Williams, Donna Marie; Mukattash, Ibrahim; Al Haj Eid, Mohammad; Cai, Huifen
2021Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industryGaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, Len Tiu