Browsing All of EconStor by Author Wannow, Stefanie
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2022 | When Brands Take a Stand - Navigating Emotional Reactions to Brand Activism | Wannow, Stefanie; Haupt, Martin |
2023 | Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls | Wannow, Stefanie; Beck, Chiara |
2023 | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism | Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin |
2023 | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism | Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin |
2024 | How to Say Sorry on Social Media: A Framework for Effective Corporate Apologies | Staubach, Juliane; Wannow, Stefanie |