Browsing All of EconStor by Author Wagner, Udo
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2001 | Tendenzen marktorientierter Preispolitik im "Electronic Commerce" | Wagner, Udo; Fritz, Wolfgang |
2004 | Soziale Verantwortung als Leitidee der Unternehmensführung und Gegenstand der akademischen Ausbildung | Fritz, Wolfgang; Wagner, Udo |
2021 | Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions | Akbari, Karl; Wagner, Udo |
2024 | Predicting and optimizing marketing performance in dynamic markets | Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel |