Browsing All of EconStor by Author Tomczak, Torsten
Showing results 1 to 2 of 2
| Year of Publication | Title | Author(s) |
| 2021 | Schweizer Konsumenten-verhalten und Marken-kommunikation in Zeiten der Covid-19-Pandemie | Bucher, Jan-Hendrik; Fuchs, Matthias; Gollnhofer, Johanna Franziska; Leimert, Hannah; Manke, Birte; Tomczak, Torsten; Vario, Marco |
| 2021 | A Contemporary Approach to Holistic Brand Communication | Leimert, Hannah; Scharfenberger, Philipp; Tomczak, Torsten |
