Browsing All of EconStor by Author Spann, Martin


Showing results 1 to 19 of 19
Year of PublicationTitleAuthor(s)
2012Pay What You Want as a Marketing Strategy in Monopolistic and Competitive MarketsSchmidt, Klaus M.; Spann, Martin; Zeithammer, Robert
2012Pay What You Want as a Marketing Strategy in Monopolistic and Competitive MarketsSchmidt, Klaus M.; Spann, Martin; Zeithammer, Robert
2014Pay What You Want as a Marketing Strategy in Monopolistic and Competitive MarketsSchmidt, Klaus; Spann, Martin; Zeithammer, Robert
2015Delegating pricing power to customers: Pay what you want or name your own price?Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas
2017Pay What You Want as A Pricing Model for Open Access Publishing?Spann, Martin; Stich, Lucas; Schmidt, Klaus M.
2017Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas
2017Behavioral Biases in MarketingGuhl, Daniel; Klapper, Daniel; Massner, Katharina; Spann, Martin; Stich, Lucas; Yegoryan, Narine
2019The existence and persistence of the pay-per-use bias in car sharing servicesDowling, Katharina; Manchanda, Puneet; Spann, Martin
2019An experimental analysis of overconfidence in tarif choiceDowling, Katharina; Spann, Martin; Stich, Lucas
2020Dynamische Preisgestaltung in der digitalisierten WeltSpann, Martin; Skiera, Bernd
2020An experimental analysis of overconfidence in tariff choiceDowling, Katharina; Stich, Lucas; Spann, Martin
2020Monetizing Online Content: Digital Paywall Design and ConfigurationRußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin
2020Dynamische Preisgestaltung in der digitalisierten WeltSpann, Martin; Skiera, Bernd
2021Paying for open accessStich, Lucas; Spann, Martin; Schmidt, Klaus M.
2021Do robo-advisors make us better investors?Back, Camila; Morana, Stefan; Spann, Martin
2021The Impact of Strategic Core-Component Reuse on Product Life CyclesMihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin
2022The Impact of Uncertainty on Customer SatisfactionBack, Camila; Spann, Martin
2022When Transaction-Level Wage Transparency Can Increase Consumer PreferenceStich, Lucas; Ungemach, Christoph; Fuchs, Christoph; Spann, Martin
2023When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commercePfaff, Alexander; Spann, Martin