Browsing All of EconStor by Author Spann, Martin

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Year of Publication	Title	Author(s)
2012	Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets	Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert
2012	Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets	Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert
2014	Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets	Schmidt, Klaus; Spann, Martin; Zeithammer, Robert
2015	Delegating pricing power to customers: Pay what you want or name your own price?	Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas
2017	Pay What You Want as A Pricing Model for Open Access Publishing?	Spann, Martin; Stich, Lucas; Schmidt, Klaus M.
2017	Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?	Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas
2017	Behavioral Biases in Marketing	Guhl, Daniel; Klapper, Daniel; Massner, Katharina; Spann, Martin; Stich, Lucas; Yegoryan, Narine
2019	The existence and persistence of the pay-per-use bias in car sharing services	Dowling, Katharina; Manchanda, Puneet; Spann, Martin
2019	An experimental analysis of overconfidence in tarif choice	Dowling, Katharina; Spann, Martin; Stich, Lucas
2020	Dynamische Preisgestaltung in der digitalisierten Welt	Spann, Martin; Skiera, Bernd
2020	An experimental analysis of overconfidence in tariff choice	Dowling, Katharina; Stich, Lucas; Spann, Martin
2020	Monetizing Online Content: Digital Paywall Design and Configuration	Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin
2020	Dynamische Preisgestaltung in der digitalisierten Welt	Spann, Martin; Skiera, Bernd
2021	Paying for open access	Stich, Lucas; Spann, Martin; Schmidt, Klaus M.
2021	The Impact of Strategic Core-Component Reuse on Product Life Cycles	Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin
2021	Do robo-advisors make us better investors?	Back, Camila; Morana, Stefan; Spann, Martin
2022	The Impact of Uncertainty on Customer Satisfaction	Back, Camila; Spann, Martin
2022	When Transaction-Level Wage Transparency Can Increase Consumer Preference	Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph; Spann, Martin
2023	When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	Pfaff, Alexander; Spann, Martin
2024	The idea marketplace: Diversity, social capital, and innovation	Heusler, Andreas H.; Foutz, Natasha Z.; Spann, Martin; Stich, Lucas

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