Browsen in EconStor gesamt nach Autor:innen Silva, Susana C.
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Erscheinungsjahr | Titel | Autor:innen |
2022 | Don't tell me stories: The narratives of retirement and their relation with brand associations | Hajdas, Monika; Radomska, Joanna; Szpulak, Aleksandra; Silva, Susana C. |
2023 | How gamifying AI shapes customer motivation, engagement, and purchase behavior | Elmashhara, Maher Georges; De Cicco, Roberta; Silva, Susana C.; Hammerschmidt, Maik; Silva, Maria Levi |