Browsing All of EconStor by Author Schögel, Marcus
Showing results 1 to 9 of 9
Year of Publication | Title | Author(s) |
2017 | Sales Excellence durch Organisationale Multichannel-Integration - Eine Roadmap für Unternehmen | Schön, Silke; Schögel, Marcus |
2018 | Mass Reach or Mass Impact? - A Taxonomy on Influencer Cooperations | Farouq, Jasmin; Schögel, Marcus |
2020 | Cashierless Stores – the New Way to the Customer? | Schögel, Marcus; Lienhard, Severin |
2021 | The Prerequisites for D2C Strategies A Close View at Established Consumer Goods Manufacturers | Lienhard, Severin; Schögel, Marcus; Boppart, Angela |
2021 | Einblicke in den Aufbau einer erfolgreichen D2C-Strategie | Pabst, Oliver; Schögel, Marcus |
2022 | Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation | Friesenecker, Matthias; Gotsch, Mauro Luis; Schögel, Marcus |
2022 | Cookieless Marketing | Schellhorn, Jakob; Kerken, Markus; Tück, Benjamin; Schögel, Marcus |
2022 | Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse» | Schögel, Marcus; Grellmann, Laura-Eve; Lienhard, Severin; Herhausen, Dennis |
2023 | Generative AI Tools in Customer Service – Beyond the Hype of 'Prompt Engineering' | Deecke, Thedda; Wulfmeyer, Sina; Schögel, Marcus |