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Browsing All of EconStor by Author Sarstedt, Marko
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Showing results 1 to 20 of 26
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Year of Publication
Title
Author(s)
2006
Case study: Haver & Boecker - the Chinese bitumen market
Sarstedt, Marko
;
Festge, Fabian
;
Schwaiger, Manfred
2006
Erfolgsfaktoren für Fachbücher: Eine explorative Untersuchung verkaufsbeeinflussender Faktoren am Beispiel von Marketing-Fachbüchern
Sarstedt, Marko
;
Huber, Kornelia
2006
Sample- and segment-size specific Model Selection in Mixture Regression Analysis. A Monte Carlo simulation study
Sarstedt, Marko
2007
Bestimmungsfaktoren der Mediaselektion
Lengauer, Sabine
;
Sarstedt, Marko
2007
Open Source-Marketing im Unternehmenseinsatz
Sarstedt, Marko
;
Hieke, Marie-Sophie
2007
Modellselektion in Finite Mixture PLS-Modellen. Eine Simulationsstudie zur Messung der Performanz von Informationskriterien
Sarstedt, Marko
;
Salcher, André
2019
(Ir)Rationality of decisions in business research and practice: introduction to the special issue
Dilger, Alexander
;
Gehrig, Thomas
;
Sarstedt, Marko
2020
Cutoff criteria for overall model fit indexes in generalized structured component analysis
Cho, Gyeongcheol
;
Hwang, Heungsun
;
Sarstedt, Marko
;
Ringle, Christian M.
2021
Prediction in HRM research–A gap between rhetoric and reality
Sarstedt, Marko
;
Danks, Nicholas P.
2022
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
;
Liengaard, Benjamin D.
;
Radomir, Lăcrămioara
;
Ringle, Christian M.
2023
Quantifying model selection uncertainty via bootstrapping and Akaike weights
Rigdon, Edward
;
Sarstedt, Marko
;
Moisescu, Ovidiu‐Ioan
2023
Recent developments in Business Economics
Breuer, Wolfgang
;
Bischof, Jannis
;
Hofmann, Christian
;
Hundsdoerfer, Jochen
;
Küpper, Hans-Ulrich
;
Sarstedt, Marko
;
Schreck, Philipp
;
Weitzel, Tim
;
Witt, Peter
2023
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
Canty, Michael
;
Lang, Felix Josua
;
Adler, Susanne Jana
;
Lichters, Marcel
;
Sarstedt, Marko
2023
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
Canty, Michael
;
Lang, Felix Josua
;
Adler, Susanne Jana
;
Lichters, Marcel
;
Sarstedt, Marko
2023
Forty years of context effect research in marketing: a bibliometric analysis
Adler, Susanne Jana
;
Schöniger, Martina Katharina
;
Lichters, Marcel
;
Sarstedt, Marko
2023
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Sarstedt, Marko
;
Liu, Yide
2023
Quantifying uncertainty in PLS-SEM-based mediation analyses
Sarstedt, Marko
;
Moisescu, Ovidiu-Ioan
2023
Forty years of context effect research in marketing: a bibliometric analysis
Adler, Susanne Jana
;
Schöniger, Martina Katharina
;
Lichters, Marcel
;
Sarstedt, Marko
2023
Quantifying uncertainty in PLS-SEM-based mediation analyses
Sarstedt, Marko
;
Moisescu, Ovidiu-Ioan
2023
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Sarstedt, Marko
;
Liu, Yide