Browsen in EconStor gesamt nach Autor:innen Sarstedt, Marko
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Erscheinungsjahr | Titel | Autor:innen |
2006 | Case study: Haver & Boecker - the Chinese bitumen market | Sarstedt, Marko; Festge, Fabian; Schwaiger, Manfred |
2006 | Erfolgsfaktoren für Fachbücher: Eine explorative Untersuchung verkaufsbeeinflussender Faktoren am Beispiel von Marketing-Fachbüchern | Sarstedt, Marko; Huber, Kornelia |
2006 | Sample- and segment-size specific Model Selection in Mixture Regression Analysis. A Monte Carlo simulation study | Sarstedt, Marko |
2007 | Bestimmungsfaktoren der Mediaselektion | Lengauer, Sabine; Sarstedt, Marko |
2007 | Open Source-Marketing im Unternehmenseinsatz | Sarstedt, Marko; Hieke, Marie-Sophie |
2007 | Modellselektion in Finite Mixture PLS-Modellen. Eine Simulationsstudie zur Messung der Performanz von Informationskriterien | Sarstedt, Marko; Salcher, André |
2019 | (Ir)Rationality of decisions in business research and practice: introduction to the special issue | Dilger, Alexander; Gehrig, Thomas; Sarstedt, Marko |
2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis | Cho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; Ringle, Christian M. |
2021 | Prediction in HRM research–A gap between rhetoric and reality | Sarstedt, Marko; Danks, Nicholas P. |
2022 | Progress in partial least squares structural equation modeling use in marketing research in the last decade | Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; Liengaard, Benjamin D.; Radomir, Lăcrămioara; Ringle, Christian M. |
2023 | Quantifying model selection uncertainty via bootstrapping and Akaike weights | Rigdon, Edward; Sarstedt, Marko; Moisescu, Ovidiu‐Ioan |
2023 | Recent developments in Business Economics | Breuer, Wolfgang; Bischof, Jannis; Hofmann, Christian; Hundsdoerfer, Jochen; Küpper, Hans-Ulrich; Sarstedt, Marko; Schreck, Philipp; Weitzel, Tim; Witt, Peter |
2023 | Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes | Canty, Michael; Lang, Felix Josua; Adler, Susanne Jana; Lichters, Marcel; Sarstedt, Marko |
2023 | Forty years of context effect research in marketing: a bibliometric analysis | Adler, Susanne Jana; Schöniger, Martina Katharina; Lichters, Marcel; Sarstedt, Marko |
2023 | Quantifying uncertainty in PLS-SEM-based mediation analyses | Sarstedt, Marko; Moisescu, Ovidiu-Ioan |
2023 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM) | Sarstedt, Marko; Liu, Yide |
2024 | Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling | Sarstedt, Marko; Adler, Susanne J.; Ringle, Christian M.; Cho, Gyeongcheol; Diamantopoulos, Adamantios; Hwang, Heungsun; Liengaard, Benjamin D. |