Browsing All of EconStor by Author Ropers, Stefan
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
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2017 | Data-Driven Marketing: Der Marketingleiter darf nicht zum CIO werden | Ropers, Stefan; Schäfer, Axel; Wortmann, Christoph; Kirn, Friedrich M. |