Browsing All of EconStor by Author Peters, Kay
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
1997 | Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce | Albers, Sönke; Peters, Kay |
2008 | Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce - Was eingetreten ist und was dem Handel noch bevorsteht | Peters, Kay; Albers, Sönke; Schäfers, Björn |
2008 | Heterogeneous Response Functions in Advertising | Naik, Prasad A.; Peters, Kay; Raman, Kalyan |
2008 | Is there more to international Diffusion than Culture? An investigation on the Role of Marketing and Industry Variables | Peters, Kay; Albers, Sönke; Kumar, V. |