Browsing All of EconStor by Author Oliveira, José Castro
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2021 | How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application | Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, José Castro; Oliveira, Márcio José Sol Pereira |
2022 | International open innovation strategies of firms in European peripheral regions | Lopes, João M.; Gomes, Sofia; Oliveira, José Castro; Oliveira, Márcio José Sol Pereira |
2023 | Assessing the impacts of internal communication: Employer branding and human resources | Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; Oliveira, José Castro |
2023 | Exploring consumer behavior and brand management in the automotive sector: Insights from a digital and territorial perspective | Rodrigues, Diana; Sousa, Bruno; Gomes, Sofia; Oliveira, José Castro; Lopes, Eunice |