Browsen in EconStor gesamt nach Autor:innen Nyagadza, Brighton
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Erscheinungsjahr | Titel | Autor:innen |
2020 | Exploring internal stakeholders' emotional attachment & corporate brand perceptions through corporate storytelling for branding | Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa |
2020 | Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions | Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa |
2022 | Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies' future industrial innovation dynamics | Nyagadza, Brighton; Pashapa, R.; Chare, A.; Mazuruse, G.; Hove, P. K. |
2023 | Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective | Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton |
2023 | As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations | Maziriri, Eugine Tafadzwa; Mashapa, Matilda Modjadji; Nyagadza, Brighton; Mabuyana, Brian |