Browsing All of EconStor by Author Marchand, André
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2022 | The finitude of life—How mortality salience affects consumer behavior: A review | Gobrecht, Friederike; Marchand, André |
2023 | Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry | Schöndeling, Andrea; Burmester, Alexa B.; Edeling, Alexander; Marchand, André; Clement, Michel |
2023 | The global impact of public and private funding on cultural and economic movie success: evidence from German film funding | Weber, Nicolas R.; Marchand, André; Kunz, Reinhard E. |
2024 | Consumer perceptions of influencer gifting | Marchand, André; Holler, Andrea; Dünschede, Theresa |