Browsing All of EconStor by Author Loureiro, Sandra Maria Correia
Showing results 1 to 4 of 4
| Year of Publication | Title | Author(s) |
| 2014 | How brand personality, brand identification and service quality influence service brand equity | Loureiro, Sandra Maria Correia; Lopes, Rui; Kaufmann, Hans Ruediger; Wright, Len Tiu |
| 2016 | Luxury values as drivers for affective commitment: The case of luxury car tribes | Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger |
| 2017 | The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector | Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes; Bellego, Goulwen Le |
| 2018 | The role of online brand community engagement on positive or negative self-expression word-of-mouth | Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger |
