Browsen in EconStor gesamt nach Autor:innen Homburg, Christian
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Erscheinungsjahr | Titel | Autor:innen |
2021 | Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat? | Ukrainets, Kateryna; Homburg, Christian |
2022 | The value relevance of digital marketing capabilities to firm performance | Homburg, Christian; Wielgos, Dominik M. |
2023 | “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization | Homburg, Christian; Schyma (née Morguet), Theresa R.; Hohenberg, Sebastian; Atefi, Yashar; Ruhnau, Robin-Christopher M. |
2023 | Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions | Lanzrath, Aline Isabelle; Homburg, Christian; Ruhnau, Robin-Christopher M. |
2023 | Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance | Homburg, Christian; Tischer, Moritz |