Browsing All of EconStor by Author Hofstetter, Reto
Showing results 1 to 6 of 6
Year of Publication | Title | Author(s) |
2018 | Erfolgreiches Influencer-Marketing-Management | Kunath, Gabriela; Pico, Manon; Hofstetter, Reto |
2022 | Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation | Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc |
2023 | What Do Consumers Think About Your Brand? Just Ask! | Nann, Lucas; Finken, David; Zogaj, Adnan; Reiser, Stefan; Hofstetter, Reto |
2023 | Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living | Greifenstein, Marvin; Schakols, Felix; Finken, David; Hofstetter, Reto |
2024 | The illusion of luxury: Augmented reality's clash with brand essence | Nann, Lucas; Finken, David; Döring, Tim; Hofstetter, Reto |
2025 | Influencer marketing unlocked: Understanding the value chains driving the creator economy | Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; Donkers, Bas; Haenlein, Michael; Hofstetter, Reto; Kannan, P. K.; van der Lans, Ralf; Lanz, Andreas; Li, H. Alice; Mayzlin, Dina; Muller, Eitan; Shapira, Daniel; Yang, Jeremy; Zhang, Lingling |