Browsen in EconStor gesamt nach Autor:innen Hofstetter, Reto
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Erscheinungsjahr | Titel | Autor:innen |
2018 | Erfolgreiches Influencer-Marketing-Management | Kunath, Gabriela; Pico, Manon; Hofstetter, Reto |
2022 | Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation | Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc |
2023 | What Do Consumers Think About Your Brand? Just Ask! | Nann, Lucas; Finken, David; Zogaj, Adnan; Reiser, Stefan; Hofstetter, Reto |
2023 | Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living | Greifenstein, Marvin; Schakols, Felix; Finken, David; Hofstetter, Reto |
2024 | The illusion of luxury: Augmented reality's clash with brand essence | Nann, Lucas; Finken, David; Döring, Tim; Hofstetter, Reto |