Browsen in EconStor gesamt nach Autor:innen Haupt, Martin
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Erscheinungsjahr | Titel | Autor:innen |
2022 | When Brands Take a Stand - Navigating Emotional Reactions to Brand Activism | Wannow, Stefanie; Haupt, Martin |
2023 | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism | Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin |
2023 | Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery | Haupt, Martin; Rozumowski, Anna; Freidank, Jan; Haas, Alexander |
2023 | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism | Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin |
2024 | Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation | Haupt, Martin; Freidank, Jan; Haas, Alexander |