Browsing All of EconStor by Author Hair, Joseph F.
Showing results 1 to 2 of 2
| Year of Publication | Title | Author(s) |
| 2019 | Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice | Hair, Joseph F.; Ringle, Christian M.; Gudergan, Siegfried P.; Fischer, Andreas; Nitzl, Christian; Menictas, Con |
| 2022 | Progress in partial least squares structural equation modeling use in marketing research in the last decade | Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; Liengaard, Benjamin D.; Radomir, Lăcrămioara; Ringle, Christian M. |
