Browsing All of EconStor by Author Guhl, Daniel
Showing results 1 to 6 of 6
Year of Publication | Title | Author(s) |
2017 | Behavioral Biases in Marketing | Guhl, Daniel; Klapper, Daniel; Massner, Katharina; Spann, Martin; Stich, Lucas; Yegoryan, Narine |
2018 | Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis | Yegoryan, Narine; Guhl, Daniel; Klapper, Daniel |
2019 | Intertemporal preferences and the adoption decision for bluetooth speakers | Guhl, Daniel; Klapper, Daniel |
2023 | When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-attendance | Yegoryan, Narine; Guhl, Daniel; Paetz, Friederike |
2024 | Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor | Sablotny-Wackershauser, Verena; Lichters, Marcel; Guhl, Daniel; Bengart, Paul; Vogt, Bodo |
2024 | Predicting and optimizing marketing performance in dynamic markets | Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel |