Browsing All of EconStor by Author Finken, David
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2022 | Rethinking Value Creation in Brick-and-Mortar Retailing | Finken, David; Scheurer, Thomas |
2023 | What Do Consumers Think About Your Brand? Just Ask! | Nann, Lucas; Finken, David; Zogaj, Adnan; Reiser, Stefan; Hofstetter, Reto |
2023 | Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living | Greifenstein, Marvin; Schakols, Felix; Finken, David; Hofstetter, Reto |
2024 | The illusion of luxury: Augmented reality's clash with brand essence | Nann, Lucas; Finken, David; Döring, Tim; Hofstetter, Reto |