Browsen in EconStor gesamt nach Autor:innen Dressler, Marc
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Erscheinungsjahr | Titel | Autor:innen |
2013 | Innovation management of German wineries: From activity to capacity - an explorative multi-case survey | Dressler, Marc |
2016 | Prosumers in the wine market: An explorative study | Dressler, Marc |
2021 | Sensing technologies, roles and technology adoption strategies for digital transformation of grape harvesting in SME wineries | Dressler, Marc; Paunovic, Ivan |
2021 | Reaching for customer centricity: Wine brand positioning configurations | Dressler, Marc; Paunovic, Ivan |
2021 | Business model innovation: Strategic expansion of German small and medium wineries into hospitality and tourism | Dressler, Marc; Paunović, Ivan |
2022 | Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor | Dressler, Marc |